Our System for Growth
Our System for Growth is simple. Align your people and strategies to a focus that will resonate in your market. Tune In your execution to ensure that you are optimizing your product and go-to-market processes. And then fund your growth for 18 to 24 months to give you the time to win.
The system starts with a set of services we use to make sure we and you are aligned. The key to any growth strategy is picking the right focus and building a team that thinks and acts as a single unit.
Throughout your business building journey, we like to build a relationship with you and your team that is paced and leveraged. As such, we offer you access throughout to the best practices and wisdom of our partners.
Many venture and private equity firms offer services. Few make it a central part of their relationship with you. At PerformanceEdge, we believe that combining investment capital with intellectual capital aligns us completely and accelerates your growth plan.
We have the same goal you do. Work every day to get the business a little bit closer to its breakout. Our services are our way of putting more than just money behind you.
What do you do when a channel that delivers 65% of your revenue buys a competitor?
When we first engaged with StoredIQ, the situation was near crisis. As a $3m a year storage and eDiscovery software provider, the company did not have the ability to survive a more than 50% drop in revenue. The capital to marshall through and the lack of a strategy to rally around caused the board to pause and engage PEP.
Over the next 90 days, we worked with the management team to get ‘tuned in’, identifying a strategy that better optimized the tech the company had built, moving it from a tool to a platform that served the emerging Big Data marketplace. The investments they had previously made in discovery technology that understood, modeled and trigger management actions on petabytes of unstructured data fit very nicely into a major movement in the industry for all companies to deal with managing their data.
The strategy led to a $10m financing round that PEP led with S3 Ventures to recapitalize the company, add to its staff and upgrade the product from a tool to a suite of solutions that CIO’s would appreciated. Marketed through a campaign that spoke to ‘The Truth about Big Data’ the company grew revenues in the coming two years by 80% and began to acquire Fortune 500 customers.
This momentum attracted the attention of many industry market makers and in particular IBM’s Information Governance group. Less than 3 years after we began our relationship, the company was acquired for a strategic multiple.